Insaeng Hoetjip Jongno Branch

A natural stone sea squirt, characterized by its unique aroma and bitter taste, which is deeper and richer than regular sea squirts. It has a firm yet soft texture. It is best enjoyed dipped in cho-gochujang or chojang.

Scallop sashimi eaten raw or steamed scallops. Raw scallops are sweet and chewy, while steamed scallops are soft and moist. Best enjoyed with soy sauce or chojang.

You can enjoy the chewy water sea squirt as raw fish or lightly blanched. It is characterized by a subtle sweetness and the scent of the sea. It tastes even better dipped in chojang.

A sea cucumber characterized by its excellent chewy texture. It has a subtle sea flavor that is not overpowering. It is usually eaten raw with cho-gochujang.

A seafood characterized by its unique sweetness and chewy texture. It is usually eaten raw with sesame oil and salt, allowing you to taste the fresh flavor of the sea.

A dish made by thinly slicing fresh, wriggling octopus. It is characterized by its chewy and soft texture and savory taste. It is best enjoyed dipped in sesame oil and salt.

Sashimi made from thinly sliced fresh abalone. It is attractive for its chewy texture and subtle sweetness. It is best enjoyed dipped in soy sauce or chojang.

A dish made by grilling fresh abalone with butter. The savory and salty butter aroma enhances the abalone's flavor, allowing you to enjoy it with its tender texture.

A natural stone sea squirt, characterized by its deep sea aroma and bitter taste, which is richer and more intense than regular sea squirts. Its firm texture allows you to fully experience the fresh taste of the sea.

A dish made by baking scallops, steamed to be tender, with plenty of savory cheese on top. The salty cheese and the sweetness of the scallops create a flavor that everyone, young and old, will love.

This is a blanched dish made with fresh stone octopus, preserving its soft and chewy texture. Enjoy the natural, clean flavor and the scent of the sea. Dip in chojang.

This is a blanched dish made with fresh sea squirt, offering a chewy and soft texture. It features the unique nutty and clean flavor of sea squirt. It is best enjoyed with chojang (spicy dipping sauce).

A set menu including one bottle of wine, a 2-person assorted raw fish platter, and 2-person seafood. A generous composition to enjoy wine with various seafood.

A refreshing dish made by mixing fresh squid and crisp vegetables in a spicy and sour broth. The chewy texture of the squid and the savory broth create a perfect harmony, making it a great appetite stimulant on hot days.

A Mulhoe (cold raw fish soup) made by mixing assorted fresh raw fish with vegetables in a spicy and sour broth. It features the chewy texture of various fish and a cool, spicy broth.

A cold raw fish soup made by mixing various seasonal seafood and crisp vegetables in a spicy and sour broth. The rich flavor of the seafood and the refreshing broth create a perfect harmony.

A cold raw fish soup made by mixing thinly sliced fresh live raw fish with vegetables in a spicy and sour broth. It features the chewy texture of fresh fish and a cool, spicy broth.

A small-sized Mulhoe (cold raw fish soup) that you can enjoy without burden when you want to taste various Mulhoe. You can lightly enjoy the spicy and sour taste and coolness.

King Prawn Tempura, crispy on the outside and moist on the inside. The sweetness of the plump shrimp and the savory batter create a flavor loved by everyone.

A dish made by lightly frying chewy squid. The clean taste of the squid and the crispy texture of the batter create a harmony, making it good as a snack or an accompaniment to drinks.

Assorted fried delicacies made by lightly frying various seafood and vegetables. You can taste several types of fried food at once, adding to the richness.

A dish made by mixing assorted raw fish, freshly sliced, with fresh vegetables in a spicy and sour sauce. The chewy raw fish, crisp vegetables, and sweet and sour sauce create a stimulating combination.

A dish made by mixing fresh seasonal seafood with various vegetables in a spicy and sour sauce. The chewy texture of the seafood and the spicy sauce create a perfect harmony.

A set where you can enjoy chewy Daegwang-eo and clean rockfish sashimi together. Experience the true taste of fresh raw fish.

A set where you can enjoy both chewy Daegwang-eo raw fish and soft salmon raw fish. Experience the different charms of two types of raw fish at the same time.

A set where you can enjoy fresh Daegwang-eo sashimi and various seasonal seafood. A generous composition to fully experience the flavors of the sea.

A set where you can enjoy tender rockfish sashimi and fresh seasonal seafood. Experience the rich flavors of the sea.

A set menu that generously includes rockfish sashimi, crispy fried squid, and spicy rockfish stew. You can taste raw fish, fried food, and stew all at once.

Assorted raw fish featuring the freshest seasonal live fish selected daily. You can taste various fish that change with the season.

A set where you can enjoy savory gizzard shad sashimi, a fall delicacy, and sweet, fresh grilled raw shrimp. Taste the essence of seasonal seafood.

A set menu that generously includes rockfish sashimi, crispy fried squid, and spicy rockfish stew. Experience various tastes and textures at once.

A set where you can enjoy tender rockfish sashimi and chewy, fresh squid sashimi together. The unique textures of the two types of raw fish blend well.

A set where you can enjoy tender Daegwang-eo sashimi and chewy squid sashimi together. Experience the harmony of different textures and tastes.

A set where you can enjoy fresh Daegwang-eo sashimi and nutty, chewy gizzard shad sashimi together. Experience various flavors with the seasonal delicacy, gizzard shad.

A set where you can enjoy tender rockfish sashimi and sweet, savory grilled raw shrimp. It's excellent as a side dish for drinks and allows you to taste the flavors of various seafood.

A menu to enjoy fresh Daegwang-eo, a popular fish for raw fish dishes. It is characterized by its chewy and clean-tasting flesh.

Rockfish sashimi, loved for its chewy texture and savory taste among raw fish. It boasts a clean yet deep flavor.

Salmon sashimi made by properly aging fresh salmon to enhance its taste and flavor. It is characterized by its soft texture and savory, oily taste.

Raw squid sashimi, thinly sliced from freshly caught squid. It is characterized by its transparent and chewy texture and subtle sweetness. It tastes even better dipped in cho-gochujang (spicy red pepper paste).

A raw fish dish made with freshly caught live rockfish, prepared on the spot. It boasts the best freshness and chewy texture.

A flounder sashimi, considered a spring delicacy. It is a clean-tasting fish with a good chewiness, often served as 'sekkosi' (thinly sliced with bones) to enhance its savory flavor.

A menu item featuring chewy and savory mullet sashimi. It offers a clean taste along with its unique flavor.

Aged sashimi made by aging fresh fish to perfection, maximizing its taste and flavor. It is characterized by its soft yet deep taste.

A representative autumn delicacy, this is gizzard shad sashimi, which is nutty and oily. It's served as 'sekkosi' (thinly sliced with bones), offering a pleasant chewiness and a superb umami flavor.

A dish made by mixing savory gizzard shad with fresh vegetables and a spicy and sour sauce. The sweet and sour taste combined with the savory gizzard shad stimulates the appetite.

A savory grilled gizzard shad, grilled whole with bones. It is characterized by its crispy skin and moist, oily flesh, making it a popular autumn delicacy.

Live raw shrimp, plump and sweet. Usually enjoyed as sashimi or grilled, you can fully taste the fresh flavor of the sea.

A rare and high-quality fish, black porgy sashimi is prized for its firm flesh and clean taste. Advance reservation is required, making it suitable for special occasions.

A set menu that includes 4 glasses of Golden Blue Double Shot Highball, a assorted raw fish platter for two, and seafood for two. It's a generous 구성 (composition) to enjoy both drinks and fresh seafood at once.

A spicy and refreshing stew made with a whole rockfish, freshly caught. Cooked with various vegetables, it boasts a deep and spicy broth. It's good as a side dish for drinks or as a hangover cure.

A spicy and refreshing soup made with fish bones and meat left over from filleting. The savory flavor of the fish makes it good for hangover relief or as a meal.

A refreshing soup containing tender and clean codfish. It is characterized by its clear and clean broth, which is good for soothing the stomach.

A clear and refreshing soup made with fresh octopus. The harmony of tender octopus and vegetables is excellent, and it is characterized by its clean and refreshing broth.

A refreshing and clean soup made with plenty of fresh clams. The natural sweetness of the clams infuses the broth, creating a clean and excellent soup. It's also good as a side dish for drinks.

A spicy ramen made with various seafood such as mussels and clams. It is a hearty seafood ramen with a cool and spicy broth and chewy noodles.

A special ramen made with Sokcho's famous red snow crab. The deep umami of the crab infuses the broth, creating a cool and rich flavor. It's also good as a hangover cure.

A dish made by adding fresh snow crabs to a spicy and sweet tteokbokki sauce. The refreshing taste of the crab permeates the tteokbokki sauce, allowing for a deeper flavor.

A dish made by stir-frying chewy tteok (rice cakes) and various clams in a spicy sauce. The umami of the clams adds a richer and more refreshing flavor than regular tteokbokki.

A dish made by placing freshly aged raw fish and crisp vegetables on rice and mixing it with a spicy and sour gochujang. It's a hearty and delicious meal.

Sushi made with fresh, high-quality ingredients. Enjoy the harmonious taste of rice and raw fish. A popular menu item that is good for a light meal.

A dish made by mixing hot rice with various flying fish roe and vegetables in a stone pot. It is characterized by the 'popping' texture of the flying fish roe and its savory taste. You can also enjoy the fun of scraping the scorched rice at the bottom.

A small glass containing natural stone sea squirt. You can enjoy the rich sea aroma and bitter taste of the stone sea squirt, and the empty glass can be used as a soju glass.

A variety of fresh wrap vegetables such as lettuce and perilla leaves. Used for wrapping raw fish or other dishes, their crisp texture and freshness enhance the overall flavor of the meal.

A bowl of freshly cooked white rice. A basic menu item that is indispensable with Korean food and pairs well with various dishes.

Ramen or sujebi (hand-pulled dough) noodles to add to stews or hot pots. It can deepen the broth's flavor or make the meal more substantial.

A Japanese sake, 'Nobunaga Junmai Pack', characterized by its clean and smooth finish. It's good to lightly pair with meals and has a refreshing taste.

A Japanese Junmai sake, 'Kyono Sekai', characterized by its clear and clean taste and subtle aroma. It is more refreshing when served chilled and pairs well with seafood dishes.

A Japanese sake, 'Sennoyume', boasting a soft and deep flavor. Like its name 'Thousand Dreams', it is characterized by its rich taste and aroma, perfect for special occasions.

A Japanese sake with a clean and mild taste. It is even better when served chilled and pairs well with various foods.

A highball made with Golden Blue, Korea's whiskey, as its base. The smooth whiskey taste and the crispness of the carbonation blend well for a refreshing drink.

A refreshing and crisp Bolbai Highball, characterized by its refreshing and crisp taste. It's a light and cool cocktail, perfect to enjoy with a meal or on its own.

A peach tree highball blended with sweet peach aroma and a refreshing taste. It's a smooth cocktail with a lingering subtle peach aftertaste.

An original highball made with Dewar's Scotch whisky as its base. The smooth, balanced whiskey taste and the crispness of carbonation create a harmonious blend.

A globally beloved representative carbonated beverage. Its sweet and cool taste is perfect for enjoying with food.

A refreshing and crisp lemon-lime flavored carbonated beverage. It's great for quenching your thirst or stimulating your appetite with its sweet taste.

A carbonated beverage containing quinine, characterized by a slightly bitter taste. It is often used as a mixer for cocktails or enjoyed chilled on its own.

A traditional distilled liquor or yakju brewed with pine needles and pine sprouts. It is characterized by its subtle pine scent and clean taste, and can be enjoyed in various alcohol percentages. Experience the charm of traditional Korean liquor.

A traditional fermented liquor made from Omija and plum. It is characterized by the complex taste of Omaewon-액 (concentrate) and a rich fruity aroma, and can be enjoyed comfortably with its smooth finish.

A refreshing and sweet wine made from Jeju tangerines. 'Nimome' means 'In your heart' in Jeju dialect, and you can taste the sweet and sour flavor and aroma of tangerines.

A rice distilled liquor made using Goseori, a traditional Jeju Island method. Despite its high alcohol content of around 40%, it is characterized by a clean and smooth taste along with the flavor of nuruk.

A premium yakju (traditional Korean liquor) made with various medicinal herbs and plums from Jirisan. With an alcohol content of about 13%, it can be enjoyed smoothly and is characterized by its subtle herbal aroma and sweet taste.

A traditional distilled liquor characterized by its clear and clean taste. It can be enjoyed smoothly at around 17% ABV and pairs well with various foods due to its clean finish.

A premium distilled soju made with 100% Korean rice and underground bedrock water. It is characterized by its clear, clean taste and smooth finish, and can be enjoyed in various alcohol percentages according to preference. It is highly popular among traditional Korean liquors.

A traditional premium liquor with a subtle pine scent and deep umami. It can be enjoyed lightly at around 13% ABV and pairs well with Korean food, enhancing its flavor.

Jinro's 25% ABV product, a representative Korean soju brand. It is a popular soju loved by many for its clean and smooth taste. It pairs well with any food.

A famous liquor from the Andong region, aged for 60 days using clear water and glutinous rice in the traditional way. With an alcohol content of about 22%, it is characterized by its deep and smooth taste and subtle aroma, allowing you to experience the traditional taste of Korea.

A distilled liquor made with barley and pure water, characterized by the unique savory and smooth flavor of barley. It's good to enjoy lightly at around 17% ABV and has a clean finish.

A traditional Korean liquor made with plum distilled concentrate, plum aroma, and apple aroma. With an alcohol content of about 25%, it is characterized by its refreshing plum aroma and smooth taste, making it easy to enjoy.

A traditional distilled liquor made with medicinal herbs such as pears, ginger, and turmeric. It is characterized by the sweet taste of pear and a subtle herbal aroma, and is famous for its smooth and fragrant finish. It has an alcohol content of about 20%.

A traditional distilled liquor brewed with glutinous rice and foxtail millet as main ingredients. It has a characteristic pear aroma despite not containing pears, and boasts a smooth finish and deep aroma at 23% ABV. It is designated as a Korean Important Intangible Cultural Property.

A traditional makgeolli (rice wine) brewed by Master Song Myeong-seop, a human cultural asset. Made only with rice and nuruk without artificial additives, it is characterized by its deep and rich flavor, smooth finish, and clean aftertaste. It has less sweetness than sikhye and a pleasant acidity, allowing you to experience the essence of traditional makgeolli.